SUPERBOWL LII ADIDAS LOUNGE

ADIDAS HOSPITALITY | SUPERBOWL | MINNEAPOLIS, MN

WHAT WE DID.

To celebrate the birth of SPEEDFACTORY’s US Launch, we created a VIP Hospitality Suite themed as their new high-tech project. The suite was designed to be a refuge in the middle of a chaotic Super Bowl city. Many guests visited throughout the weekend, including Dak Prescott, Aaron Rodgers, Jaime Foxx, Pharrell Williams, and Snoop Dogg.

Pulling in themes, materials, and even technology we created a unique experience for all the VIPs. The space featured a large wall with white stripes mimicking the new shoe structure that was projection mapped with a mix of custom content we created & brand launch content. The VIP space included an elevated athlete lounge with drink rails, private bars, lounge seating, and new xBox gaming systems. We created custom product displays with integrated lighting to show off examples of the new SpeedFactory Shoes. The press lounge included 3 large vertical TVs showing live social feeds from Adidas very active media team. A custom

PARTNER: ETZEL Agency

CLIENT: Adidas

TAGS: Lighting, Video, LED, Projection, Programming, Audio, Custom Scenery, Furniture, Hospitality, Seeding

Next Project

IMAGINE DRAGONS NYE